Bralca Coldstore is one cool customer

04/04/2018

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Bralca Coldstore of Newbridge, County Kildare has earned a deserved reputation as ‘the Cold Store with the personal touch’. Managing Director Sylvia Meade places a major emphasis on making sure their customers’ needs are met at all times and takes great pride in the company’s impressive strike rate.

Are you looking for a cold storage facility for your perishable goods which is ideally located in the centre of the country?

If you supply Frozen, Chilled, Ambient, pharmaceuticals and other products then your first requirement will be warehousing those goods to maintain the temperature the goods require to be stored at.

That’s where Bralca Coldstore Ltd can help. Established in 1999, they provide Storage and Distribution for the Frozen, Chilled and Ambient Food sectors and specialise in full pallet, case picking, full loads and groupage.

Bralca Coldstore is a family run business which enables them to provide a complete package and makes them highly competitive, while paying particular attention to service. 

Fully approved by the Department of Agriculture, Food and the Marine and BRC AA rating accredited, Bralca Coldstore’s strategic location just off the M7, M9 and M50 road networks, enables them to service their customers nationwide.

“We’re situated just off the M7 and M9 motorways here in Newbridge and that gives us a great advantage,” Naas native Sylvia Meade – who boasts a lengthy involvement in the transport sector - enthused.

“Our close proximity to Dublin is obviously vital in our line of work while Cork is now just two hours away. When the motorway opened up it presented great opportunities for us and distance is now no object when it comes to servicing our customers’ requirements.”

Valued clients such as Cold Move (Galway) and Newbridge Foods can vouch for the professionalism that Sylvia and her team of six employees bring to the table.

“Our partnership with Cold Move stretches back to 2008 and we act as their Kildare hub. They have a lot of customers under their heading, such as Lily O’Briens, Freiberger UK and Aryzta Food Solutions. We also work closely with Newbridge Foods, which is owned by Dunnes Stores, and export to the UK.

“We’re also a major distribution centre for Lidl, Aldi and Musgraves SuperValu and service all the major supermarket chains in storage and distribution.”

Bralca Coldstore work with customers across Ireland and the UK, to deliver storage and distribution solutions and no job is too big or too small from their perspective. “We value the small customer as much as the big guys,” Sylvia added.

“Our customers range from one pallet to 1,000 pallets jobs. Down through the years we have seen our customer base grow and grow and we also derive great pleasure from helping our customers to grow their respective businesses. That approach helped us survive through a very crippling recession.

“The fact that we’re a small business means that we're very much into the personal touch. Our strike rate accuracy is 99% month on month. Our big thing is accuracy from start to finish and we get a lot repeat business because our accuracy is so good.”

Sylvia was keen to shine a light on the role her staff, which includes her daughter Ellie, plays in the smooth running of the business.

“We’re fortunate in that we have a very low turnover of staff and our employees are very familiar with all of our customers and the industry in general. For example, our Cold Store manager Alan Kelly has been here for 19 years. Our staff is an integral part of the business.”

Sylvia added: “With the gradual economic recovery, and our ability to adapt and create the necessary changes required, to enable some of our customers to achieve listings with Lidl and Aldi chains, we have had a constant throughput of product, providing those customers with the full package, from factory to supermarket shelf.”

With the uncertainty surrounding Brexit in mind, there are no expansion plans in the pipeline at the moment.

“No, Brexit came as a big shock and created a temporary blip for a small percentage of our customer base. But, with adopting the same principle of adapt and change, we have managed to minimise the negative fall out from it.”

Retaining customers has never been a problem for Bralca Coldstore in the past. Above all they try to ensure that every customer they deal with is 100% satisfied and if there is any problem, large or small, they have always tried to resolve it to the best of their ability to the customer’s satisfaction.

“We’ve never lost a customer down to poor service, our policy is to under promise and over deliver.”

Bralca Coldstore Ltd.

Unit 21

Newbridge Industrial Estate

Newbridge Co Kildare

Mob: 353 87 8034222 Tel: 353 45 486777

Fax: 353 45 486778

Email: sylvia@bralcacoldstore.ie

Website: www.bralcacoldstore.ie

Taken from Irish Trucker & Light Commercials magazine, January 2018, Vol 21 No 1